The idea of the blog is to talk about running a website yourself and optimizing it for search engines. I hope to make things clear but refrain from unnecessary simplifications so that the information doesn’t lose its practical sense. It’s not about promoting your website on social networks but about mutual understanding with search bots and ranking algorithms. Dedicated to all who:
Do you prefer flat or tiered architecture? Oh no, it’s not about slum cities; it’s about website structure and internal linking. We’ll consider what roles structural and contextual links play...
You will learn how to appropriate other people’s brands, begin to suspect competitors and nervously look around, expecting to see behind your back black-hat SEO...
Isn’t it unfair that the bookmarklets from previous posts can only be used on PCs? But that’s not true! JavaScript bookmarks work on mobile too, yet it’s not that easy...
The theme for an essay is the war in Ukraine. Let’s see how different content generators work. Some will just cope with the task, some will surprise us or even scare..
Contrary to popular belief, SEO is not only about link building and keywords analysis. The main task of the optimizer is the health check-up of the website as a whole...
Can we influence how users see our website on the Google results page? The search engine does not generate snippets in advance: they depend on a query and the user’s intent. However, there are ways to help Google serve our page as well as possible...
How to convert colorful PNG to a lightweight SVG without any experience with vector graphics. How to create a web font or sprite from SVG icons, style them, and use to sharpen focus on your text content...
Everybody wants to know how links distribute “juice” among webpages and what amount of it is usually dissipated. And while we endeavor to guess a proportion, the GoogleBot chuckles reading that “Every dofollow link passes X% of equity”...
Unlike the situation in SEO ten years ago, black-hat magic now hardly works. Paid links won’t bring the page to the Top and could even hurt rankings. AI algorithms are more likely to choose high-grade resources, and Google’s patents confirm this trend...
Anyone who is stubbornly ignored by Google should ask themselves a series of questions. It’s better to answer honestly, having checked in advance what pages are winning on the SERP for target search queries...
Do you want to make it as easy to deepen into multi-page catalogs on your website? Check out the pagination implementation: just 5 steps to ensure the paginated pages are bot- and user-friendly...
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